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Privacy Policy


Hello there!

Thank you for visiting our privacy policy (“Policy”), that will be effective from 07/31/2016.

As a Cyprys company operating globally, we comply with Cyprys privacy laws and global best practice.

The following Policy sets forth the manner in which we, Joy Craft Games, collect, store, use, and share certain information that you and other users (“Users”) provide to us while using our Products and Services. Please take a moment to check out the information below.

If you have any questions or complaints regarding our Policy, please see Contacts.



Joy Craft Games ("we", "us") designs, develops and publishes various games for mobile devices.

We reserve the right to change the Policy at any time. Such modifications will be adopted as immediately upon notice thereof, which may be given by means of Push-notification or posting an updated Policy on this page. In addition, certain modifications may be sent to you via e-mail. You acknowledge and agree that it is your responsibility to maintain a valid e-mail address as a registered user, review this Policy periodically and to be aware of any modifications.

This Policy applies whenever you play our games and whatever computing device you use to play them.

If you do not want us to collect, store, use or share your information in the ways described here, please do not use any of our Products and Services.


Information We Collect

In order to make your usage of our Products and Services more comfortable, we collect two types of information known as (A) Personally Identifiable Information (“PII”) and (B) Non-Personally Identifiable Information (“NPII”). These two types are collectively referred to herein as “Information”. 

A. Personally Identifiable Information. This refers to information that may be used to identify an individual. When you engage in certain activities related to our Products and Services, such as registering, ordering a product or service, we may ask you to provide certain information about yourself by filling out and submitting one or more online forms. This information may include your name, e-mail address, phone number, home address, birth date, mobile phone number and bank account. It is completely optional for you to engage in these activities.

You can also give us your information in another way. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not want to provide the mandatory data, you will not be able to engage in said activity.

B. Non-Personally Identifiable Information. This refers to information that does not by itself identify a specific individual. We gather certain information about Users automatically when you interact with us. This information may include the Website’s Uniform Resource Locator (“URL”) that you just came from, the URL you go to next, what browser you use, your Internet Protocol (“IP”) address and your general location (ie. city/country).

By visiting, accessing or otherwise using the Product and Services, you affirmatively consent to our collection and use of Information in accordance with the terms of this Policy.


How Do We Use the Collected Information?

We primarily use the Information to provide you a better gaming experience. We use Information to improve our Products and Services, our marketing and promotional efforts, statistically analyze product use, and customize our content. We may use Information to contact you regarding administrative issues and to deliver information to you. The specific uses of both types of Information are as following:

Specific uses of PII include:

  • Contacting User regarding the administration of any features or functions of our Products and Services;

  •  Sending User promotional e-mails or SMS messages;

  •  Responding to User questions or other requests;

  • Creating your game accounts that allow you to play our games;

  •  Enable User communication;

  •  Notifying Users of updates and in-game achievements;

  • Preventing fraud or potentially illegal activities;

  •  For other purposes disclosed at the time you provide us with Information.

Specific uses of NPII include:

  • Tracking User visits;

  •  Tracking User locational information (geolocation);

  •  For research purposes, for marketing/promotional purposes and/or to provide anonymous reporting for internal and external clients;

  •  Determining which features and services Users like best to help us provide you with improved Product and Services;

  •  For the uses described for PII above;

  •  For other purposes disclosed at the time you provide us with NPII.

We may combine information about you that we have collected from multiple sources.


How Do We Share the Collected Information?

We may disclose or publish aggregated information (information about you and other players collectively that is not intended to specifically identify a person, for example, players between the ages of 18 and 21 who live in London) and other NPII about our players for marketing, analytics, advertising, and other business purposes.

In addition, we will share your information (which may include personal information) with third parties (in other words, parties other than Joy Craft Games) or allow third parties to collect this information from our Services in the following circumstances:

Your Consent
With your consent, we may share your information with third parties or allow them to collect your information from our Products and Services in some ways that may be not specifically described in this Policy;

Friends and Other Players
Our games support and sometimes encourage you to interact with other players. In most our games, if you register through a social network (for example, Facebook Connect), your social network friends will see your name, profile photo and descriptions of your game activity. Other players may also be able to send you game requests or even friend requests through the related social network’s channels;

Third Party Advertising Including Tailored Advertising and Analytics
We have advertising built in our games so we can continue to offer many of our Services for free.
When advertisers or ad networks place ads in our games, they may collect or we may share some types of information from within our Products and Services.
We may disclose the personal information if we are required to disclose by law or by a law enforcement agency or for avoid, lessen or prevent a crime.


How to Access, Update, Delete or Add to Your Information

We believe that you should have the ability to access and edit the PII that you have provided to us. You may change any of your PII in your account by changing it in a social network you used to register. You may also access and correct your personal information and privacy preferences by writing us at

Please include your name, address, and/or e-mail address when you contact us.

We ask you to promptly update your PII if it changes.

You may ask to have the information on your account deleted or removed; however, because we keep track of past transactions, you cannot delete information associated with past transactions. In addition, it may be impossible to completely delete your information without some residual information because of backups.


Our Policy Concerning Children

WE DO NOT KNOWINGLY COLLECT PERSONAL INFORMATION FROM CHILDREN UNDER THE AGE OF THIRTEEN (13) WITHOUT APPROPRIATE PARENTAL NOTICE. If we learn that we have inadvertently gathered personal information from a child under 13, we will take reasonable measures to remove that information from our records as soon as possible.  

We encourage parents to actively monitor their children's online activities.



Security of Your Information

We implement appropriate security measures to protect the security of your information both online and offline, and we are committed to the protection of customer information. We will take reasonable steps to ensure that your data is treated securely and in accordance with this Policy.

If you access our Products and Services through a social network and your social network account is hacked, this may lead to someone playing your Joy Craft Games games without your permission. So please be careful to keep your social network account information, including your social network account password, secure as well.

When you enter payment information, we or our third party payment processor use secure socket layer technology ("SSL") to encrypt the transmission of that information.

While we take reasonable precautions against possible security breaches of our Products and Services, please remember that no Website or Internet transmission is completely secure. Although we strive to protect your personal information, we cannot guarantee that unauthorized access, hacking, data loss, or other issues will never occur, in other words, we cannot guarantee the security of your information while it is being transmitted to us. Any transmission is at your own risk.

If you have questions about the security of our websites, please contact us at


How Long Do We Keep Your Information?

Period of time during which we retain Information depends on why we collected it and how we would use it. We will not retain Information for longer than is necessary for our business purposes or for legal requirements. For example, we may retain some information for a few years after you have closed your account with us if this is necessary to meet our legal obligations or to exercise, defend or establish legal rights.

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